Audience Building , Marketing , Make Money. One of those big audiences, is Slideshare. Slideshare is the st largest website in the world and a presentation sharing community with some pretty amazing usage stats like:. For the time invested, SlideShare has produced some incredible results for me and folks I know.

The slides you create for a live presentation might be different than what gets traction on SlideShare.

A deck from an hour-long talk might turn into a slide presentation—will your readers actually stick it out until the end? If not, hone in on the most valuable, actionable part of your content and use that as the starting point. SlideShare organizes all of their presentations around these categories, so make sure to choose the right one for your content and your target audience. You can also get granular by tagging your deck with specific keywords potential students may be searching for:.

This and the name of your deck is all searchable on Google, which SlideShare will help you rank for and produce a stream of views and clicks to your site over time.

You can download or create images that are high-quality and compelling. Anyone who wants to learn more about writing a novel would be hooked to read more. This strategy really paid off for Michelle.

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For more information, check out our post on how to create great presentations. All you do is come up with an ID on the back end of your course website URL. When you look at the stats in Mixpanel the analytics tool for this example , you can see how many pageviews came in with this tracking code:.

In Fedora , you can track how many folks join your course using an src code which looks like this:. You can also have it on a closing slide and body of your presentation as well. The cool thing about embedded links is that they remain clickable even when someone shares your deck on social media. For example, take my Acquire New Users with Better Activation presentation that someone shared from SlideShare on Twitter:.

Not only is the entire presentation viewable in your Twitter newsfeed, but you can also click on the links within the original slides from here.

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The other place you can link to your course is in the description field as well as your SlideShare bio. A way to keep this actionable and compelling is to share a link to a free product like a free course. You can use a URL shortner like bit.

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When it comes to growing your audience, free content on SlideShare works great to sustainably bring in views and reach a targeted set of people who are interested in the topic your audience cares about. Creating a useful, visually appealing deck, tagging your content appropriately so people can find it, and linking back to your related online course within the presentation and in your description can help you convert SlideShare viewers into customers.

In the comments below, tell me: Have you used SlideShare to grow your audience? If so, how did it go? Previously, I ran a growth hacking school with over 10, students. Fedora is now Teachable. Read more about the change here. Blog Workshops Resources About. Slideshare is the st largest website in the world and a presentation sharing community with some pretty amazing usage stats like: Make the Slides that Stand on Their Own The slides you create for a live presentation might be different than what gets traction on SlideShare.

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You can also get granular by tagging your deck with specific keywords potential students may be searching for: When you look at the stats in Mixpanel the analytics tool for this example , you can see how many pageviews came in with this tracking code: In Fedora , you can track how many folks join your course using an src code which looks like this: For example, take my Acquire New Users with Better Activation presentation that someone shared from SlideShare on Twitter: Link to Your Site in the Description The other place you can link to your course is in the description field as well as your SlideShare bio.

This presentation picked up 4, views since it was posted just a few weeks ago. Wrapping up When it comes to growing your audience, free content on SlideShare works great to sustainably bring in views and reach a targeted set of people who are interested in the topic your audience cares about. Check out more content like this How to Build Your Online Audience.

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