This will mean some extra work, but the prospect of setting your own rules, playing your kind of music and also earning some money are very attractive for many DJs. However, a good DJ is not necessarily a good event organizer.

How to Make Money by Having a House Party (with Pictures)

For example, when I started hosting Electro Swing parties with some friends here in Cologne, we first educated people about that particular style of music and make them aware of it. We created a Facebook page, we put together a compilation with newcomer artists and collected and shared videos and DJ sets from other people as well. Of course, we also promoted our own parties directly, but we also did a lot of indirect promotion — this really helped a lot because some people already knew what we were talking about when we announced the first events.

How To Promote Events & Throw Your Own Parties: Part 1

Find local event portals! Apart from Facebook and big online portals, there is often a number of smaller local event websites that work as event listings. Those websites might be an important source for your target group and you should make sure to identify the relevant ones.

Basic entries are usually free, but you sometimes have to pay for extra visibility. Print and distribute flyers! Flyers are probably the most well-known tool to promote parties, especially electronic music events. Flyers are relatively cheap and easy to produce, you just need someone to design them. However, be aware that you also have to distribute them!

If you do this yourself, this can take up to several days in a bigger city. There are often people who offer to do this for several event promoters for a fee and this can save you a lot of work. My personal experience is that flyers are nice, but they are also a lot of work. Posters will give you a good visibility in the city. They are especially useful if you start a new event series and not too many people know you yet.

In many cities, there are reserved areas for event posters, and only licensed service companies are allowed to put their posters there. Recording a DJ set in the style of music that you will be playing at the event gives potential guests a good impression of what they can expect. This is a very useful promo tool that you can distribute over Facebook, give away on CDs or have people discover on mix platforms like play. Make sure that the set is in a really good audio quality, has no glitches or bad transitions and that it reflects the style of music that you will be playing.

Activate your personal network! Direct recommendations from friends are usually the strongest influencing factors. Instead of inviting a lot of your friends at once, it really helps to talk to them individually. Do all of the above!

It is very important to not rely on on event promotion tactic alone. There is always something that can go wrong with whatever you do so using more than one tactic spreads your risk.

Your promotion will also be more powerful if people see more than one of your promotion acticity — this will make you look much more serious about what you are doing and get you more respect.

What are your experiences in promoting events? What worked for you? Let us know in the comments!

Mix — Mash that Funky Disco! Dark Corners of the World. Sweet Headache electronic music nerdism. Home About Contact Sign up for our newsletter! Marvis is the founder of Sweet Headache. He lives in Cologne Germany and has been a music nerd for a long, long time. Leave a comment Cancel reply Your email address will not be published.

How to Make Money By Promoting Night Clubs And Event Planning | hubpages

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Kawaii Wildstyle 0 Comments. Sign up for our newsletter! Q-BiK is originally from New Zealand, lives in Perth Australia and is [Read more We were a team of four DJs, and Tobi was one of [Read more We got along quite well, and we noticed a significant overlap in our musical tastes. The sandman is certainly not going to visit you when you listen to this mix. Vyn Digit and I were booked for the same party a couple of weeks ago. We chatted a bit behind the decks and got along quite well, so I asked him for an interview.

At that [Read more It was about time to break some barriers. I am talking about the barriers in my head: I had been playing too many single-style, single-tempo recently, and this created a [Read more While this style is somewhat controversial, [Read more